Case Studies
We can introduce our company’s initiatives, prospects and case studies.
Our Advantages
- Support for Market Introduction: We provide strategic support for entering emerging markets and establishing a presence in the Japanese market.
- Market Research and Analysis: Utilizing proprietary market analysis methodologies, we provide deep insights into market trends and potential.
- Sales channel introduction and expansion support: We will introduce you to sales channels in Japan and help you create new business opportunities.
Commitment to Growth
We are committed to aggressive growth and building on our successes. We are committed to adding value to your business.
1. Does a region’s unique culture make it difficult to expand into the region?
Conservative culture
Conservative is often taken to mean closed, but this is not the case. There is a sense of mutual growth and respect for old business friendships, and it is not easy to enter thus market. We have to pay attention to more than just the performance and quality of the product. For example, the service system may require that there be a service center close to the client and that it be available 24 hours a day.Production is running at full capacity 24 hours a day, 365 days a year. Even if a replacement part is available at the factory, they will arrange for that part to be a spare in case something happens next time. It will be within 2 business days at the latest.
2. Achievements are questioned
Although many Japanese companies are interested in new products and materials, they are often asked about their track record from a cautious perspective. It is common for new products to not have a proven track record if they were introduced in each country at the same time or if the product has just been announced. However, if you give up at this point, your business will not succeed. At Axis Gate, we will meet with your company in advance to answer even those difficult questions that may seem malicious. Then, let’s brainstorm ideas to see if there are any suggestions we can make. It takes a lot of effort and time to convince Japanese customers. You can set the contract period depending on the content of the product, such as 3 months, 6 months, or 1 year. It is important to prepare thoroughly before interviewing a key person in material selection at a Japanese company.
3. Special specification for Japan
At the same time as being asked about your overseas track record, some Japanese companies may also ask for specifications that you have never imagined. Even if we introduce applications that have been proven overseas, they often seem to have no relevance to our company. If you are introducing as many applications as possible and it seems unlikely that your customers will be interested, it is important to know the reasons and background behind why such specifications are needed, in addition to the required specifications.
4. Focus on initial investment costs
Even if their products are recognized as good, Japanese companies are just as strict as other countries when it comes to costs. It is also necessary to explain whether it can be used for long runs and maintenance costs. There is often a preconception that foreign products are superior but expensive. In recent years, it would be even better to have data that shows how much the initial cost will be, taking into account replacement of the current equipment.